Inserts:

00:22 Daniel / Heyho Employee
01:02 Timm Duffner / Heyho Co-Founder
01:32 Yvonne / Heyho Employee
02:12 Linda Pulver / Heyho Managing Director
02:41 Daniel / Heyho Employee
02:56 Report, Camera, Edit / Fabian Dittmann

TEXT

0:00
Daniel packs muesli at the Heyho factory in Lüneburg. Six years ago, he was homeless and using drugs. But the muesli producer gave him a chance. The company deliberately hires people who otherwise struggle to find work. At first, Daniel doubted he would really make it at Heyho.

0:22–0:36
SOT Daniel, Heyho employee:
“I was afraid I’d fail — that oversleeping once or twice would get me fired. I didn’t trust it at first and kept looking for the catch, but there wasn’t one.”

0:36
At the muesli factory, half of the employees have life stories marked by setbacks -- much like Daniel’s. Founder Timm Duffner is pushing for a new company culture — a culture with more togetherness, more openness about personal struggles, and more consideration for one another. People respond well — Duffner gets applications every day. He wants his company to be a beacon.

1:01–1:19
SOT Timm Duffner, co-founder Heyho:
“Our goal with Heyho was never to get rich. At the core of what we do is proving that a different way of doing business can work — that we can build an economy that includes everyone.”

1:19
A core company belief at Heyho is that the strong support the vulnerable. Yvonne often takes on extra tasks, and even if it’s tiring, this remains her favorite place to work.

1:32–1:50
SOT Yvonne, Heyho employee:
“I’ve experienced bullying at other companies, and I never want to go through that again. I never want to go to work in fear. And here, I know I’m in a protected space where I can simply be who I am.”

1:50
Many things at Heyho work differently — and yet they've still managed to break even. Their customers include major retail chains in Germany. To keep operations running smoothly, Heyho factors in each employee’s resilience and abilities. As a result, working hours vary widely from person to person.

2:12–2:26
SOT Linda Pulver, managing director Heyho:
“We have a range of work‑time models. Some come twice a week for two hours, others work full‑time. Some prefer mornings, others afternoons. Work here adapts to what each employee can handle.”

2:26
For Daniel, this approach worked. Today he works eight-hour days. In the past, other employers let him go quickly — often because he was late or sometimes didn’t show up.

2:41–2:54
SOT Daniel, Heyho employee:
“With Heyho, that changed. They take the time to sit with you and work through problems without fear or pressure. For the first time, I felt like I truly belonged — and that’s powerful.”

2:54
Heyho's social approach is already inspiring others. Soon, Timm Duffner will launch a partner company to produce Heyho cookies — with employees whose life stories are similar to Daniel’s.

END 3:08