Inserts:

00:03 Report: Patrick Fok
00:26 Leo Haslem, British-Korean
00:48 Lee Hyung-kee, Everland, Samsung C & T Resort
01:20 Badame Carson, American software engineer
01:44 Tilda Riou, Paris-based K-Pop journalist 
02:12 Andrew Eungi Kim, Korea University

Script:

((Pix: Everland exhibit))

The Netflix hit K-Pop Demon Hunters is breaking viewer-records -- and driving new demand for all things Korean. Samsung C and T Resort's Everland, South Korea's largest theme park, opened a K-Pop Demon Hunters exhibit this fall. Even the youngest fan can tell you why the film is attracting such interest.  

+++SOT:

Leo Haslem, British-Korean, 9 (Male, English, interview):

"I think people are eating Korean food or like Korean culture because in the movie they eat Korean food or know Korean culture more and they want to see the real place if their real or fake."

 ((Pix: Eveland exhibit))

The Everland-Netlix deal follows the film's record-breaking summer box office receipts, which made it the most popular Netflix film of all time.

+++SOT: Lee Hyung-kee, Everland, Samsung C & T Resort (Korean, male, interview):

"After working with Netflix on a couple of projects last year, we reached out mid-July and have coordinated with Netflix Korea and their US headquarters, and we plan to create more K-culture zones or experiential spaces in the future."

((Pix: Myeongdong and Badame Carson)

Tourism to South Korea has risen more than 20 percent this year with forecasts pointing to more than 20 million visits, many inspired by the KPop Demon Hunter phenomenon.

+++SOT:

Badame Carson, American software engineer (English, male, interview):

"I've seen KPop Demon Hunters a few times, loved it. It's kind of been fun throughout our trip being able to spot things throughout the movie and it helped us kind of connect to the city and the culture a bit more."

((Pix: Tilda Riou walking along wall))

Nakasan Park is one of several real-world historic sites featured in KPop Demon Hunters. Alongside the fashion, food and music also portrayed in the film -- it's part of a wider cultural package that many fans are experiencing on their own.  

+++SOT: Tilda Riou, Paris-based K-Pop journalist (English, female, interview):

"I think a lot of K pop fans actually are first K pop fans but then you never stop here then you're into K-food, skin care K-drama it always builds up and a lot of people like me then are like, okay I want to learn the language or maybe even like study in Korea or maybe even like work in Korea."

((Pix: Kim Eungi teaching in classroom))

Experts see the success of streaming-productions like KPop Demon Hunters broadening the the country's cultural appeal.

+++SOT:

Andrew Eungi Kim, Korea University (English, male, interview):

"With the traditional platform that is television network and cable television network, the genres that could be shown on television were very limited you know, romance dramas, family dramas at best, but with Netflix, the boundaries have been totally opened wide."

((Pix: Everland  Ramyeon/Demon Hunters poster))

And on the business side, commerical tie-ins are expansive. Some merchandising products are big sellers. And noodles - KPop Demon Hunters ramyeon - are often sold out.