Inserts:

00:03 Report / Manira Chaudhary
00:35 Aisvarya Jayaram / Ayurveda Doctor Sanjeevanam
01:27 Arayamparambil Vasavan Anoop / Founder Sanjeevanam
02:14 Emily Terrier / Patient

Script:

0:01 
Massages, oils, incense that’s what most people associate with Ayurveda. 
 
But it goes far beyond that. After centuries of staying in the background, Ayurveda is now entering the mainstream. 

00:17
Dr. Aisvarya Jayaram, an Ayurveda practitioner for 15 years, is witnessing this change closely. She works at Sanjeevanam,  a hospital that brings traditional Ayurveda and modern healthcare together, and has become a key centre for this shift. 

00:34
SOT Aisvarya Jayaram, Ayurveda Doctor, Sanjeevanam:  
“It's a holistic thing. We see people as a whole person. We think about their body, their mind, their spirit, even spiritual also. We think about all these aspects. And Ayurveda has multifaceted dimensions, like it is not just wellness, it is preventive, it is promotive, it is curative. (and definitely rehabilitative also.)"

01:35
And institutions like Sanjeevanam show how the perception about Ayurveda is evolving. No longer considered an age-old healing system followed by small traditional centres or solo practitioners, but an organised and thriving sector being studied by modern research. It is very much an industry now.  

02:18
According to AV Anoop, the founder of Sanjeevanam, Ayurvedic products for personal care, like shampoos, soaps, oils and creams, have also gained immense popularity. 

02:29
SOT AV Anoop, Founder, Sanjeevanam: 
“The Ayurveda products market in India is presently valued at 10.5 billion USD. ((From these figures)), I am sure 15-20% growth annually will take place. ((So you can multiply and see. Definitely it will reach more than 20 billion dollars in another 3 or 4 years time.))” 

02:54
He says growth could be even faster if Ayurvedic medicines receive wider regulatory acceptance outside India. 

03:02
SOT A V Anoop, Founder, Sanjeevanam: 
“The country which is receiving the product has to give clearance. Their licensing authority should have a system to study this product and issue the approval. That is not available, that is lacking now. There is no licensing authority in those countries to approve the medicines.” 

03:38
Wellness tourism is another aspect where Ayurveda is leading the charge. Emily Terrier is from France and her deep research looking for treatment for her endometriosis brought her here. 

03:49
SOT Emily Terrier, Patient: 
“In the Western medicine, basically the vision is very limited and when I read about endometriosis, it's also what you eat, it's your day-to-day pattern, it's a lot of things. So when I read about Ayurveda, it seemed very interesting to me. (and maybe a solution to help me with my condition because it was very hard to function on a day-to-day basis.”) 

04:41
(For her), this growing interest in Ayurveda reflects a broader change- where traditional practices are reaching wider audiences, bigger markets and opening up to new economic possibilities.